If you want to optimize your digital marketing plan so that you can enhance your profitability but don’t know what steps to take, pay-per-click advertising will help. Once you have set up your campaign and have targeted the right keywords, [...]
Mike Iedema
Content marketing is still one of the most reliable ways to drive traffic to your site and bring interest to your brand. The approach takes time and a lot of effort, but the payoff is always worth it. However, content [...]
Mike Iedema
If you are searching for a way to enhance your profit so that you can grow your business, you might be wondering where to start. Many people opt for paid advertising campaigns to get targeted traffic to their websites, but [...]
Mike Iedema
Facebook is perhaps the greatest traffic driver on the modern web, with over a billion active users providing rich hunting grounds for online marketers. Carefully crafted Facebook advertising campaigns can be extraordinarily effective, but there often comes a time when [...]
Mike Iedema
Building a brand, marketing a business and selling products online can be extremely difficult, especially for new businesses, as competition for the attention of customers is high. However, there are ways to use your competitors to improve your content marketing, [...]
Mike Iedema
Unless you’ve been living under a rock, you have probably heard that video is going to be an absolutely critical component of content marketing in 2017. Today’s content consumer doesn’t want to read blocks of text; they want their content [...]
Mike Iedema
Businesses both big and small thrive during the holidays. The holidays are simply the perfect opportunity to grow your brand. This is the time of the year when people are most willing to part with their hard-earned money. Small business [...]
Mike Iedema
Online shopping is continuing its rise in importance among shoppers of all ages this holiday season. With 46 percent of all shoppers saying that they plan on doing online shopping instead of going into physical stores, you have to have [...]
Mike Iedema
If you’re on the internet with any regularity, you’re surely familiar with the importance of social media marketing in the contemporary business landscape. However, a common mistake among business owners new to social media is that they only create posts [...]
Mike Iedema
What’s the best way to prepare the health and success of your business in the long-term? How do you keep a steady (and growing) flow of new customers to your business without continuing to spend money on advertising or social [...]
Mike Iedema
Snapchat is one of the most important tools for digital marketers and sponsored Snapchat posts are a major part of the platform’s appeal. Sponsored posts are created by popular Snapchat users but focus on products marketed by other people. As [...]
Mike Iedema
Going live on Facebook with a video promoting your business is the best way to personalize your brand. It allows you to directly interact with your audience, which creates a strong connection with both prospective buyers as well as current [...]
Mike Iedema
The ultimate way to build up an engaged audience and a brand image that everyone starts talking about is Inbound marketing. With more power in the hands of the consumer than ever before, businesses need to work hard to build [...]
Mike Iedema
Accounting for almost a quarter of the total population and being more likely than any other age group to adopt new technologies, millennials present the most lucrative market of all. Young adults are also the driving force behind the changing [...]
Mike Iedema
