What is the difference between day-to-day social media engagement and an actively managed social media campaign? Many business owners who advertise their brand on social media keep up to date with publishing, responding to comments, and attracting likes and leads. [...]
Mike Iedema
Instagram is an incredibly valuable marketing resource for today’s business owners. With 800 million users as of September 2017, the potential to market your business on the platform is huge. But how do you leverage this traffic to grow your [...]
Mike Iedema
There is a huge opportunity for small and mid-sized brands in social media right now, and it’s called Facebook Video. Facebook’s video platform is far more than a tacked-on video service. It is a direct competitor to YouTube, designed from [...]
Mike Iedema
Facebook is perhaps the greatest traffic driver on the modern web, with over a billion active users providing rich hunting grounds for online marketers. Carefully crafted Facebook advertising campaigns can be extraordinarily effective, but there often comes a time when [...]
Mike Iedema
If you’re on the internet with any regularity, you’re surely familiar with the importance of social media marketing in the contemporary business landscape. However, a common mistake among business owners new to social media is that they only create posts [...]
Mike Iedema
Snapchat is one of the most important tools for digital marketers and sponsored Snapchat posts are a major part of the platform’s appeal. Sponsored posts are created by popular Snapchat users but focus on products marketed by other people. As [...]
Mike Iedema
Going live on Facebook with a video promoting your business is the best way to personalize your brand. It allows you to directly interact with your audience, which creates a strong connection with both prospective buyers as well as current [...]
Mike Iedema
No marketer can afford to leave Facebook out of their advertising strategy. With over a billion active daily users, the social network remains a key gathering place for the world’s online shoppers, and the tools available to marketers on the [...]
Mike Iedema
Every business can benefit from hiring an experienced individual to handle all of their social media and SEO needs. However, many business owners overlook this position and may even scatter the responsibilities across their workforce. Ultimately, this common habit overwhelms [...]
Mike Iedema
It’s common knowledge in business circles that social media sites can help your company rise above the competition. However, most business owners tend to focus on Facebook and ignore the other options. Did you know that using Twitter can also [...]
Mike Iedema
