A business’s website is only as good as its SEO. SEO, which stands for search engine optimization, is the key component of any website that attracts web traffic through search results. Without SEO, those visitors cannot be converted into customers. [...]
Mike Iedema
Nailing down a solid search engine optimization strategy is often an attempt at hitting a moving target. The process of developing a successful SEO strategy constantly requires monitoring and tweaking in order for it to achieve the desired results. Certain [...]
Mike Iedema
Blogging is no longer just a hobby for writers wanting to get their content noticed on the internet. Any more, it’s seen as a respected tool for providing many highly desirable benefits to businesses of all sizes and industries. Want [...]
Mike Iedema
Internet users have been using mobile search more often than desktop for almost four years now – and there’s no turning back. Mobile search activity climbed ahead of desktop searches in 2015. However, desktop search is not dead. Even though [...]
Mike Iedema
The best content is created following a thorough keyword research process. How you incorporate those keywords into your website’s content and other content marketing channels will decide whether you see meaningful results. Let’s unpack what it takes to identify the [...]
Mike Iedema
Did you know there are 63,000 searches on Google every single second? With so many searches every single day you want to make sure your site is on the radar. Unfortunately, it’s easier said than done. It has become more [...]
Mike Iedema
Knowing you have finite resources, should you invest in SEO or PPC? Should you invest in the manpower for a successful SEO campaign or deal with the upfront costs of Google Adwords? It’s easy to see this as a black [...]
Mike Iedema
It’s no secret that content is king when it comes to performing well in SEO. But, many people start a blog to boost their site rankings without understanding why it’s such an effective tool. You can’t blog just to blog; [...]
Mike Iedema
Google processes 40,000 searches queries each second, on average. If you want to show up in the search results, you need to be targeting keywords that are frequently searched. Finding keywords to target can be a difficult task, that’s why [...]
Mike Iedema
Effective website design is essential to any SEO marketing strategy. The way we consume online versus printed material is different, so website design needs to be done with these considerations in mind. What makes an effective design? How can you [...]
Mike Iedema
