New trends are always emerging in the world of social media marketing. These trends present both opportunities and challenges for businesses, and it’s crucial for companies to stay ahead of the curve. Though many businesses attempt to hop on board [...]
Mike Iedema
In today’s digital landscape, social media has become an indispensable tool for businesses of all sizes. However, effectively leveraging social media to build brand awareness requires a well-thought-out strategy. That strategy includes everything from choosing the right platforms to creating [...]
Mike Iedema
A business’s brand marketing strategy needs to utilize many different media channels and fill those channels with a variety of content types. While certain platforms and types of content may appear to simply be a passing trend or fad, others [...]
Mike Iedema
Social media is a powerful tool for every business. These networks, platforms and apps allow businesses to communicate and build relationships with customers outside of traditional advertising and marketing avenues. But your business’s social media strategy can only go as [...]
Mike Iedema
Social media has a ton of benefits to offer businesses and brands that understand how to best use these platforms. Even in tough or uncertain times, such as those that the entire country is experiencing during the new coronavirus (COVID0-19) [...]
Mike Iedema
New year, new social media tricks. 2020 is almost here and the social media world continues to evolve. From improved branding, better product discovery, different approaches to analytics, the continued growth of video and so much more, there is a [...]
Mike Iedema
Successful social media strategies find ways to break through the clutter of posts, photos, messages, ads and every other type of content vying for users’ attention on social networks. As with other marketing and advertising strategies, successful social media posts [...]
Mike Iedema
If your business is not using social media to drive sales, then it is time to get on board. By now, social media use is the norm for businesses small, medium and large. Many have long used popular social networks [...]
Mike Iedema
As the photo and video sharing platform has increased in popularity among general users, businesses have begun to follow. In the United States, 71% of businesses have Instagram accounts, according to the social network’s own numbers. And users are interacting [...]
Mike Iedema
Social media is an ever-changing game. Top brands and businesses know they need to stay ahead of the curve to make sure the right audiences see their content on social platforms. And, as savvy social media marketers know, that means [...]
Mike Iedema
