As a business owner, you know that who your company or organization partners with matters. Whenever you work with an outside provider of services, their performance will reflect on your own. In the digital world, there is perhaps no better [...]
Mike Iedema
Marketing a small business can be a tough task to juggle for any owner. Even if you have a person whose job is dedicated to today’s many marketing tasks – website management, social media, search engine optimization, advertising and more – [...]
Mike Iedema
A sound content marketing strategy can deliver very real results for your business. What kind of results? We’re talking increased brand visibility and customer loyalty. Through a variety of media, content can set your business up for more success. That’s [...]
Mike Iedema
A business’s website is only as good as its SEO. SEO, which stands for search engine optimization, is the key component of any website that attracts web traffic through search results. Without SEO, those visitors cannot be converted into customers. [...]
Mike Iedema
Social media has a ton of benefits to offer businesses and brands that understand how to best use these platforms. Even in tough or uncertain times, such as those that the entire country is experiencing during the new coronavirus (COVID0-19) [...]
Mike Iedema
Nailing down a solid search engine optimization strategy is often an attempt at hitting a moving target. The process of developing a successful SEO strategy constantly requires monitoring and tweaking in order for it to achieve the desired results. Certain [...]
Mike Iedema
Email marketing is one of the best ways to reach and build stronger relationships with your customers. Not only do most people check their email many times each day, they also readily engage with the messages that land in their [...]
Mike Iedema
New year, new social media tricks. 2020 is almost here and the social media world continues to evolve. From improved branding, better product discovery, different approaches to analytics, the continued growth of video and so much more, there is a [...]
Mike Iedema
Business owners know that the best marketing and advertising campaigns reach potential customers at the moment they are looking to buy. With many consumers researching products and making purchases online, successful marketers spend their advertising dollars online. That’s where pay-per-click [...]
Mike Iedema
Blogging is no longer just a hobby for writers wanting to get their content noticed on the internet. Any more, it’s seen as a respected tool for providing many highly desirable benefits to businesses of all sizes and industries. Want [...]
Mike Iedema
Successful social media strategies find ways to break through the clutter of posts, photos, messages, ads and every other type of content vying for users’ attention on social networks. As with other marketing and advertising strategies, successful social media posts [...]
Mike Iedema
Internet users have been using mobile search more often than desktop for almost four years now – and there’s no turning back. Mobile search activity climbed ahead of desktop searches in 2015. However, desktop search is not dead. Even though [...]
Mike Iedema
Don’t ever believe anyone who tells you email marketing is dead. It has never gone anywhere and, if anything, it’s as effective as ever. That’s because so many people continue to use email as a go-to method of communication, even [...]
Mike Iedema
If your business is not using social media to drive sales, then it is time to get on board. By now, social media use is the norm for businesses small, medium and large. Many have long used popular social networks [...]
Mike Iedema
