This is the simplest fact of the internet age: if you want your website to be found, you need to be visible. And the only way to be visible on the web is to follow great SEO practices. While the [...]
Mike Iedema
If you’re a content marketer or a small business owner, you know how tough it is to keep churning out great content. But publishing lots of material is essential if you want to build a good reputation and get found [...]
Mike Iedema
With most small businesses devoting an average of $75,000 a year to digital marketing, measuring your ROI is a must. If you’ve been paying attention to trends in marketing and search engine optimization, you know that content marketing is huge [...]
Mike Iedema
Too many of today’s business owners blindly follow the advice they find on social media. Just because a supposed thought leader shares something, they assume it must be true. They don’t take the time to carefully examine the information they’re [...]
Mike Iedema
What is the difference between day-to-day social media engagement and an actively managed social media campaign? Many business owners who advertise their brand on social media keep up to date with publishing, responding to comments, and attracting likes and leads. [...]
Mike Iedema
Were last quarter’s profits a little bit lighter than you would have liked? Are you concerned that your competitors are consistently outranking you in search engine results? Do you feel like you’re just not making the kinds of connections with [...]
Mike Iedema
Imagine walking into a mall that has as many shops as there are websites in the world. There are over 1.3 billion websites worldwide. Seems like you would get lost and frustrated really quickly unless there was a way to find what [...]
Mike Iedema
As a business owner, you have to wear many hats. One of these hats is being a semi marketing pro, especially since this is an ever-changing industry. What works today may not work tomorrow. And new techniques you have yet [...]
Mike Iedema
Instagram is an incredibly valuable marketing resource for today’s business owners. With 800 million users as of September 2017, the potential to market your business on the platform is huge. But how do you leverage this traffic to grow your [...]
Mike Iedema
SEO, in general, can be quite a daunting prospect if you’re trying to promote your business and be seen by a wider audience, and one of the main things that may confuse is keywords, the words or phrases that people [...]
Mike Iedema
Reckless email marketing is counterproductive, but spammers never give up. As a result, ISPs use aggressive strategies to tackle spam. Unfortunately, this makes things difficult for ethical email marketers. If you are an email marketer, email deliverability will always be [...]
Mike Iedema
There is a huge opportunity for small and mid-sized brands in social media right now, and it’s called Facebook Video. Facebook’s video platform is far more than a tacked-on video service. It is a direct competitor to YouTube, designed from [...]
Mike Iedema
When it comes to marketing your products or services online, you need to be bringing a consistent stream of visitors back to your website. Whether you’re attracting them through social media, forums or paid advertisements, your website is where all [...]
Mike Iedema
If you are looking for a way to grow your business without spending a ton of money on your marketing campaign, you might be wondering what you can do to reach your goal. Standard marketing platforms will require you to [...]
Mike Iedema
