Marketing a small business can be a tough task to juggle for any owner. Even if you have a person whose job is dedicated to today’s many marketing tasks – website management, social media, search engine optimization, advertising and more – [...]
Mike Iedema
A sound content marketing strategy can deliver very real results for your business. What kind of results? We’re talking increased brand visibility and customer loyalty. Through a variety of media, content can set your business up for more success. That’s [...]
Mike Iedema
Email marketing is one of the best ways to reach and build stronger relationships with your customers. Not only do most people check their email many times each day, they also readily engage with the messages that land in their [...]
Mike Iedema
Business owners know that the best marketing and advertising campaigns reach potential customers at the moment they are looking to buy. With many consumers researching products and making purchases online, successful marketers spend their advertising dollars online. That’s where pay-per-click [...]
Mike Iedema
Don’t ever believe anyone who tells you email marketing is dead. It has never gone anywhere and, if anything, it’s as effective as ever. That’s because so many people continue to use email as a go-to method of communication, even [...]
Mike Iedema
Keywords that drive clicks used to be the primary components to successful pay-per-click advertising campaigns. Times have changed, though. More and more emphasis is placed on audience targeting. This strategy allows businesses to define more clearly who they want to [...]
Mike Iedema
Most businesses invest time and money into email marketing efforts, according to a survey from The Manifest. Among the 500 digital marketers they surveyed, 69 percent reported that the business they worked with spent resources on email marketing. Many of [...]
Mike Iedema
Many businesses believe online success starts with a stunning website. While this assumption isn’t wrong, it’s only half the formula. No matter how impressive your website may be, it means nothing if no one can find it. According to Internet Live [...]
Mike Iedema
Did you know that Facebook is reaching 2.2 billion monthly subscribers? And that 4 million businesses pay for advertising on Facebook? These are hard numbers to ignore if you’re a business trying to gain some traction and grow as a company. Nowadays [...]
Mike Iedema
With most small businesses devoting an average of $75,000 a year to digital marketing, measuring your ROI is a must. If you’ve been paying attention to trends in marketing and search engine optimization, you know that content marketing is huge [...]
Mike Iedema
