Too many of today’s business owners blindly follow the advice they find on social media. Just because a supposed thought leader shares something, they assume it must be true. They don’t take the time to carefully examine the information they’re [...]
Mike Iedema
As a business owner, you have to wear many hats. One of these hats is being a semi marketing pro, especially since this is an ever-changing industry. What works today may not work tomorrow. And new techniques you have yet [...]
Mike Iedema
Reckless email marketing is counterproductive, but spammers never give up. As a result, ISPs use aggressive strategies to tackle spam. Unfortunately, this makes things difficult for ethical email marketers. If you are an email marketer, email deliverability will always be [...]
Mike Iedema
When it comes to marketing your products or services online, you need to be bringing a consistent stream of visitors back to your website. Whether you’re attracting them through social media, forums or paid advertisements, your website is where all [...]
Mike Iedema
If you want to optimize your digital marketing plan so that you can enhance your profitability but don’t know what steps to take, pay-per-click advertising will help. Once you have set up your campaign and have targeted the right keywords, [...]
Mike Iedema
Content marketing is still one of the most reliable ways to drive traffic to your site and bring interest to your brand. The approach takes time and a lot of effort, but the payoff is always worth it. However, content [...]
Mike Iedema
Building a brand, marketing a business and selling products online can be extremely difficult, especially for new businesses, as competition for the attention of customers is high. However, there are ways to use your competitors to improve your content marketing, [...]
Mike Iedema
Unless you’ve been living under a rock, you have probably heard that video is going to be an absolutely critical component of content marketing in 2017. Today’s content consumer doesn’t want to read blocks of text; they want their content [...]
Mike Iedema
Businesses both big and small thrive during the holidays. The holidays are simply the perfect opportunity to grow your brand. This is the time of the year when people are most willing to part with their hard-earned money. Small business [...]
Mike Iedema
Online shopping is continuing its rise in importance among shoppers of all ages this holiday season. With 46 percent of all shoppers saying that they plan on doing online shopping instead of going into physical stores, you have to have [...]
Mike Iedema
