It’s rare anymore that a business has to be sold on whether they need a website. It is 2022 (almost 2023), afterall. Many businesses have a website, or are at a point in their growth where they are considering the [...]
Mike Iedema
Search engine optimization can come off sounding like a technical term. When that happens, it’s easy to let your eyes gloss over and move on. But that would be an enormous mistake. Search engine optimization, also referred to simply as SEO, can [...]
Mike Iedema
Every business should incorporate email into their overall marketing strategy. It’s a proven, effective way to boost sales. However, if your email inbox is anything like the average person’s, then it is probably littered with loads of emails that simply [...]
Mike Iedema
Digital marketing has taken over the marketing strategies of all companies. The awareness has spread alongside the boost in technology. While this has made things more accessible, it’s still quite a task to use digital marketing to benefit your B2B [...]
Mike Iedema
Whenever we think of a brand, it’s not always just the logo that comes to mind. Several impactful brands have also made certain colors their own – you have yellow for the McDonald’s ‘M;’ red for Coca-Cola; blue for Facebook, [...]
Mike Iedema
Incorporating SEO techniques require consistency. Focusing on SEO trends will help companies connect better with their customers to generate more sales. If you have a brand or plan to establish one anytime soon, keep in mind the importance of investing [...]
Mike Iedema
Find out the main elements you should consider in your eCommerce marketing strategy. Creating a successful eCommerce marketing plan is essential for any business that wants to stay ahead of the competition. With eMarketer projecting eCommerce sales to hit the $6.17 [...]
Mike Iedema
Outsourcing digital marketing services can increase the impact of marketing and grow businesses. Learn how partnering with a digital marketing agency can benefit your business. Digital marketing is not just another passing trend. It is here to stay and has [...]
Mike Iedema
Find out how you can increase loyalty, grow your business and get more customers with a customer loyalty scheme. If you’re not taking advantage of customer loyalty schemes, you’re missing out on a big opportunity to increase your bottom line. [...]
Mike Iedema
Learn how to restore your website traffic and increase the number of visitors to your site. See what tactics have worked for other companies, too. Every successful website goes through a fallow period when traffic stops growing. Sound familiar? As [...]
Mike Iedema
Customers are savvier than ever before. They know what they want and how to get it, which means you have to step up your game to keep them coming back for more. If you’re not careful, one little slip-up can [...]
Mike Iedema
Find out why a solid reputation matters for personal and professional reasons and how to create one using various marketing strategies. A reputation is something that you build and maintain throughout your lifetime, and it can come in many forms. [...]
Mike Iedema
Many people think that paid ads don’t work anymore and have been replaced by social media marketing. In reality, paid ads still work, and they are probably one of the most effective ways to promote your business and attract new [...]
Mike Iedema
You probably don’t need me to tell you the importance of a well-thought-out SEO strategy to thrive in today’s online marketplace. With Google’s direct answers, featured snippets, and suggested video content to contend with, it is more imperative than ever [...]
Mike Iedema
