Keywords that drive clicks used to be the primary components to successful pay-per-click advertising campaigns. Times have changed, though. More and more emphasis is placed on audience targeting. This strategy allows businesses to define more clearly who they want to [...]
Mike Iedema
As the photo and video sharing platform has increased in popularity among general users, businesses have begun to follow. In the United States, 71% of businesses have Instagram accounts, according to the social network’s own numbers. And users are interacting [...]
Mike Iedema
Most businesses invest time and money into email marketing efforts, according to a survey from The Manifest. Among the 500 digital marketers they surveyed, 69 percent reported that the business they worked with spent resources on email marketing. Many of [...]
Mike Iedema
The best content is created following a thorough keyword research process. How you incorporate those keywords into your website’s content and other content marketing channels will decide whether you see meaningful results. Let’s unpack what it takes to identify the [...]
Mike Iedema
Social media is an ever-changing game. Top brands and businesses know they need to stay ahead of the curve to make sure the right audiences see their content on social platforms. And, as savvy social media marketers know, that means [...]
Mike Iedema
Did you know there are 63,000 searches on Google every single second? With so many searches every single day you want to make sure your site is on the radar. Unfortunately, it’s easier said than done. It has become more [...]
Mike Iedema
Many businesses believe online success starts with a stunning website. While this assumption isn’t wrong, it’s only half the formula. No matter how impressive your website may be, it means nothing if no one can find it. According to Internet Live [...]
Mike Iedema
Knowing you have finite resources, should you invest in SEO or PPC? Should you invest in the manpower for a successful SEO campaign or deal with the upfront costs of Google Adwords? It’s easy to see this as a black [...]
Mike Iedema
If you run an online store, you’ve probably had some of your customers ask if you take bitcoins as a form of payment. Reading around the web, you know that it’s a digital form of currency, but it’s also used [...]
Mike Iedema
PayPal is probably one of the most convenient ways to take payments on your website. Sign up, verify your account and convert it to a business account — that’s all it takes to get started. In a couple of days, [...]
Mike Iedema
It’s no secret that content is king when it comes to performing well in SEO. But, many people start a blog to boost their site rankings without understanding why it’s such an effective tool. You can’t blog just to blog; [...]
Mike Iedema
Google processes 40,000 searches queries each second, on average. If you want to show up in the search results, you need to be targeting keywords that are frequently searched. Finding keywords to target can be a difficult task, that’s why [...]
Mike Iedema
Effective website design is essential to any SEO marketing strategy. The way we consume online versus printed material is different, so website design needs to be done with these considerations in mind. What makes an effective design? How can you [...]
Mike Iedema
Did you know that Facebook is reaching 2.2 billion monthly subscribers? And that 4 million businesses pay for advertising on Facebook? These are hard numbers to ignore if you’re a business trying to gain some traction and grow as a company. Nowadays [...]
Mike Iedema
