No marketer can afford to leave Facebook out of their advertising strategy. With over a billion active daily users, the social network remains a key gathering place for the world’s online shoppers, and the tools available to marketers on the [...]
Mike Iedema
According to industry leaders, 70% of revenue for small and medium enterprises (SMEs) comes from local clients and businesses, though most sales come from referrals rather than from pursuing solid leads. Customers seek local vendors for products and services because [...]
Mike Iedema
As of February 19, 2016, Google stopped showing ads on the right hand side of its search results pages. Google will now just show ads at the top and bottom of search results page. However, it may increase the number [...]
Mike Iedema
One of the savviest moves you can make as a business owner is to understand the importance of content marketing ROI. While some brands are churning out content in the hopes that something sticks, smart business owners are stacking the [...]
Mike Iedema
The speed of the internet means marketers are constantly looking to anticipate new trends. Trends can be subtle changes or noticeable shifts, but the clear advantage is for those that can act swiftly. While many marketers seek out methods and [...]
Mike Iedema
If you want to improve your business outreach efforts this year, you can’t beat the benefits of business blogging. Not only does business blogging boost your SEO, it also feeds your social media marketing efforts and fills your customer acquisition [...]
Mike Iedema
Your online business has been steadily growing all year. You’re pleased with your current rate of sales, but know you need to pick up the pace if you want to reach your yearly sales target. Rather than just hope your [...]
Mike Iedema
There is no denying that videos are one of the most powerful tools in an online marketer’s arsenal. A video’s ability to engage viewers and elicit an emotional response is second to none. With an exceptional video, you can build [...]
Mike Iedema
A new era is being formed and is opening all kinds of possibilities and results for marketing. Instead of buying ads, email lists, sending direct mail or other traditional marketing methods, inbound marketing focusses on creating compelling content strategies, advanced [...]
Mike Iedema
When it comes to the SEO landscape, the only thing that’s constant is change. Do you remember the good old days of guest posts and article directories? Tactics that used to send your pages soaring in the rankings are virtually [...]
Mike Iedema
Over the past few years, technology has enabled professionals and organizations to take their business to a whole new level. Marketing automation is one such advancement. Marketing and sales teams have been scrambling to understand and leverage this new technique [...]
Mike Iedema
Back in February, Google announced that an update would be made to its search engine to reflect the greater use of mobile devices. The update went live in April 2015, and since it’s announcement, it has caused some concern in [...]
Mike Iedema
Having your visitors get as far as the checkout and then losing them can be very frustrating, but it happens a lot more than most people think. According to comScore, around two thirds of shopping carts on retail websites are [...]
Mike Iedema
Google is well known to change it’s algorithms to provide the best possible search results to it’s users. Over the years, Google has created new algorithms such as Panda, to stop content farms who put out poor quality content. In 2012, [...]
Mike Iedema
